A series of food videos is the way to effectively market your product or service in a friendly manner. Cooking recipes are a big hit on the internet and are viewed on a regular basis. Such a collection of kitchen videos is great to launch your own on-line cooking. With these inspiration videos you can really make cooking enthusiasts happy. Retailers’ and food producers’ video marketing tactics are expressed in video marketing strategies.
A cooking video or demonstration is valuable content for your target group. Supermarkets and food manufacturers may use cooking videos as part of their video content marketing campaign on a daily basis. You can easily capture several videos of this and use them on your website in a clever way.
It is important to provide high-quality products.
It’s important that the video looks professional and is quick to understand. TV and online video content are increasingly converging. There is considerable investment in online video and the quality of this has increased. Your viewer also expects professional videos in high quality.
Here are some tips on how to make the perfect cooking video for a company.
1. Choose a suitable location and setting
Start with the location. Make sure you have a nice spacious location at your disposal. For large projects it can be a good idea to work with a set dresser. Create a set that suits your product and the identity of your company.
2. Have all ingredients and cooking utensils ready on the table
Start each video with an overview image. Viewers would like to have an overview of all ingredients. Then they can also prepare this and join you right away.
3. Give your video a (familiar) face
It is important that you focus on the viewer in the video. Your viewer expects a fanatic guide, someone who explains step by step how to make the dish. It is worth investing in a well-known presenter or food vlogger.
4. Explain all actions
It is all in the details whether or not your dish tastes. Explain everything as clearly as possible. Do not forget any steps and repeat everything you have said on camera. A shame if your viewer just missed that one small but crucial step.
5. Alternate between total images and close-ups
Make sure you have a clear shot with your camera of the entire counter or table with all the ingredients. It is very important that you show enough close-ups of the different actions. Record the cooking demonstration or food vlog from different viewpoints.
6. Pay attention to the presentation of the final dish
Make sure the food is evenly distributed on the plate and does not look messy. Have the dish captured from different points of view, present the dish on a luxury plate.
7. Use titles or graphics in pictures
To make it even clearer, you can further explain certain steps with titles. To support your story in pictures. For example, how many minutes you have to cook something, or how many grams you need.
That way you add a recipe book to your video like ‘ buy YouTube subscribers‘ this make it super easy to increase your viewer and follower online .